Sep 4, 2020
Janet Falk is a communications professional with over 30 years of experience in-house and at public relations agencies.
Janet advises attorneys at small law firms on Media Relations and Marketing Communications so they can: attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel, and achieve business goals. For example, a press release announced a lawsuit had been filed one morning; that afternoon, a news story appeared in an online industry publication. Less than four hours later, defense counsel contacted the plaintiff’s attorney to discuss a settlement.
Before launching Falk Communications and Research in 2009, she served as Media Relations Counsel for more than 350 attorneys in the Corporate & Securities, Private Equity, Financial Industry, Bankruptcy, Securities Litigation, and New York Commercial Litigation practice groups at Reed Smith LLP. Janet arranged for these attorneys to speak on timely legal and business issues with reporters at The New York Times, The Wall Street Journal, The New York Law Journal, CNBC and Time magazine, among other top-tier legal, business and trade media. These interviews led to quotes in front-page articles and other news stories, which generated new clients for the law firm, in some cases resulting in more than a million dollars in new business.
Janet has published articles on Media Relations and Marketing in The New York Law Journal, The New Jersey Law Journal and Marketing the Law Firm. She is a frequent guest on podcasts about legal marketing.
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