Welcome to episode 233 of the Grow Your Law Firm podcast,
hosted by Ken Hardison. In this episode, Ken sits down with Adam
Armbruster, Senior Partner at Eckstein, Summers, Armbruster & Co
(ESA & Co).
With over 30 years of experience, Adam has helped clients grow
their sales and profits by leveraging the power of TV, digital, and
mobile advertising.
As a Fox Business commentator and contributor to several
publications, Adam shares insights and analysis on the latest media
trends and their impact on consumers and businesses. Core
competencies include designing and executing high-ROI campaigns,
creating and implementing customized TV, web, and mobile plans,
delivering keynote speeches, webinars, and training sessions, and
applying the proven methodology used by the top one percent of all
sales professionals. The mission is to help clients and audiences
engage their customers and prospects effectively and stay ahead of
the curve in the dynamic media landscape.
What you’ll learn about in this episode:
1. Importance of Video Content:
- Utilize various platforms like YouTube, Meta, and
LinkedIn for video content.
- Video content feeds AI algorithms, boosting visibility
and engagement.
2. Evolving Marketing Strategies:
- Embrace video marketing to engage audiences
effectively.
- Test different ad formats to determine what resonates
best with viewers.
3. Responsive Client Engagement:
- Immediate responsiveness is key to winning clients in
urgent situations.
- Differentiate your firm by emphasizing trustworthiness
and responsiveness.
4. Online Reputation Management:
- Online presence and responsiveness are crucial for
client retention.
- Leverage CRM data to analyze client patterns and
improve conversion rates.
5. Competitive Market Strategies:
- Brand and differentiation are essential in competitive
markets like Atlanta and Miami.
- Monitor key metrics like Google costs per click and
conversion rates for marketing optimization.
Resources:
Additional Resources:
