Sep 11, 2026
Welcome to episode 348 of Grow Your Law
Firm, hosted by Ken Hardison. In this episode, Ken sits down
with Anthony Bux, VP, Legal Solutions at Sanguine Strategic
Advisors. Anthony explains how Sanguine helps personal injury law
firms evaluate lead generation vendors, avoid costly marketing
mistakes, and make smarter decisions about client acquisition.
The conversation focuses on when lead generation makes sense, what
law firms need to have in place before buying leads, and why
internal intake infrastructure is often the difference between
wasted spend and profitable case acquisition. Anthony shares how
Sanguine vets providers, monitors quality, helps firms understand
cost per case, and protects lawyers from vendors that may create
performance, compliance, or ethics risks. Ken and Anthony also
discuss market saturation, rising acquisition costs, legal
advertising rules, and why firms need to keep their pipelines full
while continuing to build their own brands.
What you’ll learn in this episode:
1. When Lead Generation Makes Sense
- Why lead generation helps firms fill the gap while longer-term
marketing strategies develop
- How firms can use outside lead sources without abandoning
brand-building efforts
2. Why Intake Infrastructure Comes First
- Why buying leads does not work if your firm cannot respond
quickly and consistently
- How dedicated intake, fast follow-up, and lead nurturing affect
conversion rates
3. How to Evaluate Lead Quality
- Why the cheapest case is not always the best case
- How firms should think about cost per acquisition, case quality,
and average fee value
4. Why Vendor Vetting Matters
- How Sanguine tests and monitors lead providers before
recommending them to law firms
- Why having an advisor can give firms more leverage when vendor
performance changes
5. How Ethics and Compliance Affect Lead Buying
- Why firms need to understand how lead providers generate and
advertise cases
- How changes in legal advertising rules, including California’s SB
37, may affect lead generation strategies
Resources:
Website: sanguinesa.com
LinkedIn: linkedin.com/in/anthonybux
Facebook: facebook.com/sanguinetoday
Instagram: instagram.com/sanguinetoday
Additional Resources:
https://www.pilmma.org/the-mastermind-effect