Aug 14, 2026
Welcome to episode 344 of Grow Your Law
Firm, hosted by Ken Hardison. In this episode, Ken sits down
with Julien Emery, Co-Founder & CEO of Superpanel. Julien explains
how Superpanel uses AI to help plaintiff law firms improve intake,
follow up with leads, and move prospective clients from first
contact through signed retainers and initial evidence
collection.
The conversation focuses on the hidden leakage many firms have in
their intake process, including missed calls, unanswered form
submissions, inconsistent follow-up, and leads that never make it
into the “wanted” category. Julien shares why firms need to measure
total lead conversion, not just conversion from qualified leads,
and how AI systems can help firms respond faster, create more
consistent customer journeys, and allow team members to focus on
the highest-value cases.
What you’ll learn in this episode:
1. Why Intake Leakage Costs Firms Cases
- Why many firms lose leads before those leads are ever classified
as wanted cases
- How missed calls, unanswered forms, and inconsistent follow-up
reduce total conversion
2. What an AI Intake Teammate Can Handle
- How AI can respond to inbound calls, web forms, texts, and
emails
- How automated workflows can move qualified prospects through
retainers and initial evidence collection
3. Why Top-Line Conversion Matters More Than Wanted Conversion
- Why a high conversion rate from wanted cases does not show the
full intake picture
- How firms can identify leads that are slipping through the cracks
before qualification
4. How to Add AI Without Losing the Human Touch
- Why firms should provide a clear option for clients who want to
speak with a person
- How automation can allow human intake teams to spend more time
closing valuable cases
5. What to Evaluate Before Implementing AI Intake
- Why firms need configurable workflows, data security, and human
handoff options
- How small-scale testing can help firms compare AI performance
with current intake results
Resources:
Website: superpanel.io
LinkedIn: linkedin.com/in/emeryjulien
Additional Resources:
https://www.pilmma.org/the-mastermind-effect