Aug 21, 2026
Welcome to episode 345 of Grow Your Law
Firm, hosted by Ken Hardison. In this episode, Ken sits down
with Bert Parnall, Founder of Parnall Law. Bert shares how he
helped grow Parnall Law from a small personal injury practice into
a firm with 19 attorneys and more than 110 team members.
The conversation focuses on the practices behind sustained growth,
including building a strong culture, hiring selectively, developing
leaders, strengthening intake, and creating disciplined planning
rhythms. Bert also explains why a client-first mission, clear core
values, and a commitment to team development have helped the firm
generate more referrals and scale without losing focus on the
people it serves.
What you’ll learn in this episode:
1. How Culture Supports Law Firm Growth
- Why core values should shape how team members communicate and
serve clients
- How a strong culture can improve retention, collaboration, and
long-term performance
2. How to Hire and Develop Better Leaders
- Why selective hiring is more important than simply filling open
roles quickly
- How owners can grow by empowering leaders instead of staying
involved in every decision
3. Why Intake Is a Core Growth Engine
- Why marketing dollars are wasted when a firm is not equipped to
convert incoming leads
- How a stronger intake team helps firms capture more of the
opportunities their marketing creates
4. How Planning Creates Accountability
- Why annual planning and quarterly reviews help firms stay focused
on their priorities
- How disciplined business rhythms keep leaders working on the
firm, not only in it
5. How a Client-First Mission Drives Referrals
- Why excellent client service can become one of the strongest
sources of repeat business
- How putting the client’s needs first can guide decisions, even in
difficult cases
Resources:
Website: hurtcallbert.com
LinkedIn: linkedin.com/company/parnall-law
Facebook: facebook.com/ParnallLawFirm
Instagram: instagram.com/parnalllawfirmllc
YouTube: youtube.com/@parnalllawfirm
Additional Resources:
https://www.pilmma.org/the-mastermind-effect